Featured projects
Featured projects
Freelancing guide
This project is a comprehensive guide to freelancing, created independently as part of my coursework. It consolidates research, best practices, and actionable strategies for aspiring creatives to navigate the freelance world successfully. I handled every aspect of the project, researching industry trends, structuring the guide, and designing it for clarity and usability. This piece matters because it demonstrates my ability to synthesize complex information, communicate insights effectively, and create practical resources that provide real value.
Pitch Deck
This project is a strategic advertising pitch I developed independently for a local car detailing business in Eugene. The work presents a full Meta Ads growth strategy, including audience insights, objective setting, campaign structure recommendations, and creative direction aligned with the brand’s goals. I researched the competitive landscape, defined target segments, and built an actionable plan designed to increase visibility and customer acquisition. This piece matters because it demonstrates my ability to translate real business needs into a data-informed advertising strategy, showing both strategic thinking and practical execution.
Marketing plan
This collaborative class project tasked our team with developing a comprehensive marketing plan for a real-world brand, where I was responsible for crafting the marketing mix (Product, Price, Place, Promotion) and concluding our work. I analyzed key strategic components to ensure alignment between target audience needs and our recommended tactics, clearly communicating how each element supported overall objectives. This piece matters because it demonstrates my ability to think holistically about strategic positioning and integrate multiple marketing levers, showing teamwork, analytical thinking, and the capacity to contribute meaningfully to core strategic deliverables.
Creative Campaign
Creative Campaign
Campaign direction deck
This piece was created in collaboration with classmates as a part of a strategic campaign assignment. Together, we developed a comprehensive concept, visual direction, and messaging framework that addressed the brand’s challenge and audience opportunity. My contributions included shaping the strategic direction, contributing to key concept development, and ensuring our execution aligned with the insights and objectives we uncovered. This work matters because it reflects my ability to function within a creative team, balancing collaboration with clear strategic thinking, and highlights my adaptability in developing creative solutions that connect idea to execution.
Campaign tension & brand deck
This campaign concept was developed collaboratively with classmates in response to a strategic brand brief. I primarily led the development of Direction 2, shaping its strategic insight, messaging approach, and creative vision, while also assisting with research, concept refinement, and execution across all directions. This work matters because it showcases my ability to take ownership of a major strategic direction within a team, contribute meaningfully to shared goals, and help align creative execution with strategic foundations.